Through various drafts and critique, I created a personalized logo in Adobe Illustrator with a business sense in mind. With Adobe After Affects I wanted to augment this with dynamic motion. As such, I conceived of four ways to transform the context of the still logo.
With each different conceptualization, there was a different associated mood and direction based based on the kind of motion. Timing was important for each animation as each had its own natural pacing based on the progression of the animation. Some relied on a harsher, quick progression while others used a more subtle ease in.
In addition to personal logos, I also animated a colleague’s logo as well to help brainstorm ideas. All of these animations were put to critique to determine improvements for each one, and to determine the strongest animation to further refine.